At one time or another every blogger experiences some kind of block and wonders what they should be writing about. It is just the same with business blogs. The fear of not knowing what to say on a blog is in fact one of the most common laments I hear from business bloggers.

There are many places and situations from where business bloggers can find inspiration, but it often takes practice. As you become a more seasoned blogger with a number of posts and time behind you; you'll start to learn how to recognize topics and ideas. Sometimes when uninspired, the best place to start is, believe it or not, your calendar.

There are many days each and every year with events and holidays that bloggers can use as a jumping point to start writing their blog. We all know the popular days like Valentines Day, Mother's Day and New Year's Eve but there are so many fun and unusual events going on throughout the year that you can use to full your blog up with. The great thing about these kind of dates and events is that they are evergreen. Even though it is based on one season it comes around again and again giving you more opportunities for traffic over and over.

Here's an example: Did you know that February is International Expect Success Month or that the first Sunday of every August is Friendship Day? These are excellent topics with wide appeal. No matter what your market is, you can surely find something to tie these events into your business blog.

On International Expect Success Day, a school supplies store could blog about how to have a well rounded discussion with your child about the many faces of success, or ideas for teachers who want to use this day in their teachings. Any blogger can ask their readers to share their visions for success or to tell about past success.

Friendship Day, can benefit even the most unlikely blogs. For example, a handy man's business blog can talk about how some customers have become good personal friends. We know that happens a lot. It also shows your readers - potential customers and referrers, you are approachable, easy to work with and likeable. People do not hire those they do not like.

There are plenty of other local, international and even spiritual events. You can do a search on the internet and find many websites with event calendars or you can even gather the information and make one of your own. For an example, you could take this month and adopt it as your company's affiliate recognition month. There is no doubt you'll find many great events and ideas to fill your blog up all year long.

Lynette Chandler is passionate about helping small businesses market themselves with new media and technology based tools. She's also prepared calendar for you to jumpstart your blog. Grab yours at Blogging Starter Pack Blog

0 comments